Pre-Conference Session: Media Relations and Literacy for Public Health Issues

Speaker covers media relations and literacy for government organizations and nonprofits. Especially in cases where communication budgets are limited, earned media is critical. Public health issues in particular beg for in-depth education and clarity best provided through owned media and news coverage. Among the items to be reviewed: Preparing for interviews with journalists, pitching editorial boards, writing letters to the editor and commentaries, and sharing coverage with stakeholders via social media and traditional channels. This session is geared to leadership, team members and volunteers of government and nonprofit organizations that are charged with communication for public health issues.


OBJECTIVES:
1) A big picture understanding of media relations and literacy for government organizations and nonprofits.
2) Knowledge about public health opportunities in particular through owned media and news coverage.
3) A review of tactical activities such as pitching stories to journalists, preparing for interviews, securing editorial board meetings, writing letters to the editor and commentaries, and sharing coverage with stakeholders via social media and traditional channels.


PRESENTER:
Barbara A. Hastings develops communication strategy and editorial direction for H&P. She crafts campaigns to reach an array of targets, from local, hard-to-reach communities to national and international audiences. Hastings creates clear messages that cut across demographics. She avoids ‘spin’ in favor of direct, honest communication. In crisis communication, she advocates for honest transparency and careful fact finding. Hastings oversees public outreach, crisis and issues management. She has been a journalist and professional communicator for more than four decades in Honolulu and on the mainland. Hastings worked as both editor and reporter specialized in energy and science reporting. She is chair of board of Hawaii Public Radio.


PRESENTER:
Daizsa Faust is an account coordinator for H&P. She handles project management and online communication. She is proficient in eNews, online surveys, website management and social media. Faust works with the State of Hawaii to develop online content and draft collateral materials for its Road Usage Charge pilot project. She works with the County of Hawaii on the Kilauea Eruption Recovery Plan to maximize its online presence, and develop materials to foster better community understanding. Faust was raised on Hawaii Island and is a proud alumna of Kamehameha Schools Hawai‘i Island. She is pursuing a degree in communication at the University of Hawaii at Hilo.